"Yoshicho is a geisha community that has been in existence at least as long as Shimbashi and a good deal longer than Akasaka, yet many Japanese have never heard of it. It is located in an older part of Tokyo, away from the busy Ginza area and the big government and multinational business offices.
Yoshicho may not be as prestigious as Shimbashi, but its special flavor appeals to the connoisseur. The geisha here cultivate the flair and urbane manner said to be charactheristic of the inhabitants of the “downtotwn” area of old Edo.
Nihonbashi, the section of Tokyo in which Yoshicho is located, is part of this traditional downtown, an area long a cultural stronghold of the “townspeople”, as distinguished from the samurai elite of the eighteenth and early nineteenth centuries. (…) A style - almost a cult - of spirited glamor enveloped the true “son of Edo”, the Edokko, and his companion in sophistication, the geisha. Yoshicho geisha feel that they maintain this style.”